It was early in the day that NASSCOM realized the importance of connecting its start-up eco-system with the larger players within the IT-BPM industry. This was done not only to facilitate Mergers and Acquisitions with the smaller, innovative tech ventures but also enable both sides to undertake joint product development and go-to-market activities and also create an environment where large companies coached and mentored product start-ups. The idea was to help the big players interact and leverage the innovativeness of their smaller, nimbler peers and encourage them to engage with and invest in emerging organizations.
This idea led to the formation of the NASSCOM's Industry Partner Program (NIPP), where NASSCOM is acting as a bridge between product start-ups and large IT-BPM companies including multinationals such as Google, Microsoft, Intel, Motorola, Sony, Allstate, Lowe's, Accenture, Dell, Wipro, CA Technologies, UBS and Zafin, among others. Today, these companies are collaborating with product start-ups in areas such as computer vision, human-machine interfaces, HR Gamification, Bank-in-a-Box, mobile payments, connected cars and in-store engagement.